West Marine Slinks Into Bankruptcy – Loose Cannon
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When all else fails, try journalism. West Marine Slinks Into BankruptcyCorporate Greed, New Economic Realities Behind Reorganization PushAmericas biggest marine supply store, West Marine filed for bankuptcy protection yesterday in Delaware as the result of run-of-the-mill corporate greed, online competition and the end of the post-Covid boat-buying bump. A box in the filing was checked off to indicate estimated liabilities of $500 million to $1 billion. The top 30 unsecured claims against the company total more than $66 million. The news release assured customers that West Marine would remain open for business during its reorganization, though less profitable stores are likely to be closed:
According to West Marine the restructuring will allow the company “to delever its capital structure while maximizing value and ensuring continued service to the boating community.” One assumes that means reducing debt. Filing With Lists of Equity Holders and Claim Holders
Founded in 1968 as a “discount retailer,” West Marine hummed along right along through the new millenium, buying up 66 stores from its only national competitor, BoatU.S., in 2003. After that, the company became a national monopoly with only a few regional chains for competition. The emphasis on “discount” waned. “We lost our compass or our altimeter when we bought BoatU.S.,” one retired executive said. “It was the beginning of the boutique West Marines, the most expensive place in town, which wasn’t our origin story.” And in 2017, West Marine went from publicly traded to private after a $338 million leveraged buyout by private equity firm Monomoy Capital Partners, a New York firm with more than $5 billion in assets. L Catterton, the largest global consumer-focused private equity firm in the world, took a controlling stake in 2021. One of the most knowledgable observers of this history is John Moore, editor of Powerboat News. Moore takes up the story:
Amazon and other online sources for marine parts steadily grew. West Marine customers, who had been grumbling about store prices for years, now grumbled because shelves were not being restocked, and in the case of items normally bought in pairs or groups, often only one could be had. There was less emphasis on the nuts and bolts of boating, more on fashion accessories. Against a backdrop of routine private-equity greed, the post-Covid boatbuilding bump ended. Consumer spending for luxury goods slackened under inflationary pressure. Consumer confidence fell to record lows as a result of the Iran War. Cheaper online options proliferated. Suddenly, West Marine’s ambitious but fragile business model had become unsustainable. LOOSE CANNON covers hard news, technical issues and nautical history. Every so often he tries to be funny. Subscribe for free to support the work. If you’ve been reading for a while—and you like it—consider upgrading to paid. | ||||||||||||||||||||||||||||||||||



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